Alliance-HNI offers its customers an extensive marketing program. Marketing efforts focus on two primary objectives: building awareness of Alliance-HNI services and building relationships with referring physicians.

Awareness is built through promotional activities that are designed to inform and educate communities about the availability of service. Relationships with referring physicians are developed through in-person office visits by Alliance-HNI Customer Support Representatives. Our carefully planned and implemented marketing efforts lead to a stronger physician referral base, increased patient volume, and improved customer satisfaction.

The five key aspects of the program are:

• Referring Physician Education
• Special Events
• Printed Materials
• Communication
• Market Share Reports